Why the LPGA language requirement makes sense.

By now, we've all heard about the LPGA announcing a new rule requiring all its players to become fluent, or at least attempt to, in English. The reasoning behind the move is simply a financial one. The LPGA is an American tour. Prize money comes primarily from U.S. based businesses and other various sponsors. In exchange for the money put into the tournaments, of course the sponsors seek something in return. Usually, this is the cooperation of players in playing in pro-ams with the sponsors and their guests, and often actual marketing efforts by the players. Seems reasonable, right? Just a simple matter of marketing, where all those involved see a benefit.

Now, as those who follow the sport closely probably already know, the LPGA has recently seen a huge increase in foreign players, and in particular South Koreans. This is perfectly fine and good for the game on an international basis. What isn't good for the game is when so many foreigners bring down the tour because they don't do enough or aren't able to promote it due to their inability to speak English.

A quick check of the LPGA website shows that there are 121 active International LPGA players from 26 different countries, and of those, 45 are from South Korea. Of course, not all of the South Koreans can't speak English, but many don't, or at least not well enough to use it in interviews and speaking with pro-am partners. A closer look at money list shows that, by my calculations, there are 9 U.S. players, and 11 South Korean players, in the top 30 on the LPGA tour. Obviously, this is a tour that is heavily International in its makeup.

All the stats aside, it is apparent that the new rule being instituted by the LPGA is for the good of the game. The sport is dependent on its sponsors, and the sponsors in turn expect a return on their investment. While it's not a reflection on the South Koreans as individuals, reality is they can't effectively market the tour since many of them cannot speak English fluently. The LPGA has a responsibility, not only to the decision-makers, but to its players as well, to ensure the purses offered at the tournaments are as high as possible. There's a reason the foreign players come to the U.S. to play, the money. But in exchange for the chance to play for the big prize money offered here, it's only fair to expect the players to cooperate and just learn the language.